EVENTS

Celebrate. Empower.
Uplift.

We’re passionate about connecting visitors with the essence of communities through thoughtfully crafted event solutions that celebrate local artisans while empowering organizations and uplifting small and medium-sized businesses.

Celebrate. Empower.
Uplift.

We’re passionate about connecting visitors with the essence of communities through thoughtfully crafted event solutions that celebrate local artisans while empowering organizations and uplifting small and medium-sized businesses.

What we offer

We excel in organizing turn-key local events, offering a comprehensive suite of services aimed at creating distinctive and unforgettable experiences. Our approach revolves around forming close partnerships with local entities, such as municipalities, chambers of commerce, and business improvement associations (BIA), which enables us to gain a deep understanding of their specific goals and needs. Leveraging our creative ideas and innovative thinking, our ultimate goal is to craft events that authentically capture the essence of the local environment while consistently exceeding expectations.

01

Concept

Typically, we initiate our process by first seeking a suitable venue for the event. Then, we develop the overall concept, including themes and objectives, and establish a budget for all expenses. Subsequently, we enter the detailed planning phase where we determine the aesthetics to be adopted and create the event program, including the incorporation of entertainment elements.

02

Sales

During the sales phase, we define the target audience for the event and develop pricing strategies, particularly regarding exhibition fees, sponsorship options, and discounts. Additionally, we provide the sales team with marketing materials to support them in their mission. This team is responsible for making contacts, distributing marketing materials, generating leads, and promoting the booking of spaces and sponsorship through a user-friendly online registration system and various communication channels.

03

Marketing

In the Marketing Phase, a comprehensive marketing plan is developed, encompassing both online and offline strategies. This includes creating a dedicated event website, leveraging social media, conducting targeted email campaigns, producing engaging content, fostering media relationships through press releases, and utilizing various forms of advertising to reach a broader audience.

04

Execution

In the Execution Phase, the event logistics are meticulously managed, encompassing transportation, setup, and technical requirements. This phase also involves ensuring smooth vendor check-in, implementing security measures, overseeing the event schedule, managing vendors, and collecting vendor and partners feedback to evaluate the event’s success and identify areas for improvement.

Recent events

With over a decade of experience, our flagship Clarence-Rockland Event has successfully completed 12 editions. Additionally, our relatively recent venture, Expo Hawkesbury, has received enthusiastic acclaim from our partners, exhibitors, and attendees. Our track record of recent events underscores our steadfast dedication to comprehensive event planning, inclusive partnerships, and strategic marketing. These core principles enable us to collaborate closely with municipalities and chambers of commerce, transforming concepts into memorable and impactful occasions.

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